

Cars 2 will also be supported with unprecedented product lines from stationery, apparel and accessories to home décor, books, and food, health and beauty, and an exclusive range from Disney Store and. The program is anchored by an array of innovative toys featuring the film's World Grand Prix race and international espionage themes. This momentum will go into high gear as Cars 2 becomes what Disney Consumer Products expects to be its largest licensed film merchandise program ever. In less than five years since the film's release in 2006, the Cars franchise has generated global retail sales of more than $8 billion - making it among Disney's top franchises and quickly establishing itself as a true classic. Cars 2 hits the track June 24 and will be presented in Disney Digital 3D and in IMAX 3D in select theaters.
Cars 2 disney toys plus#
The event culminated with a reception showcasing the hundreds of new toys that will release this May and into the holiday season, plus a sneak peek at the upcoming multi-platform Cars 2: The Video Game and a first look at a life-size Finn McMissile car. The hottest toys at Toy Fair and this year's most anticipated, new Cars toys unveiled at the event included: Mattel's Lightning McQueen Alive, The LEGO Group's Spy Jet Escape, and Spin Master's Zero Gravity Finn McMissile radio control vehicle. Academy Award-winning actor Michael Caine, voice of the charming and eloquent new Cars 2 British agent Finn McMissile and actress Emily Mortimer, voice of his spy-in-training Holley Shiftwell, were on hand for a panel discussion and were presented with custom-built toys celebrating their Cars 2 characters.įrom toys that interact, speak, and climb up walls to new collectable die-cast and buildable play sets, the new Cars line-up is packed with creativity and innovation. Pixar Cars 2 toy line of more than 300 toys before a capacity crowd of toy industry insiders and members of D23, Disney's official fan community.Disney revved its engines and kicked off American International Toy Fair today as it unveiled the all new Disney
